We're beyond thrilled to share some groundbreaking news with our community: Dirty Hands has acquired Burgess Strategic Advisors (BSA), a renowned strategic sales organization with an unparalleled reputation in the natural product industry. This partnership is a significant leap into the future, bringing together two industry leaders with a shared vision and unmatched passion for growing brands the right way.
Our journey representing brands at Headquarters (HQs) over the past few years has been nothing short of transformative. We've always believed that when great relationships at HQs are paired with exceptional store-level relationships, magic happens. Our success has only reaffirmed this belief, and we look forward to sparking that magic even more so with this partnership.
A cornerstone of this acquisition is the deep-rooted relationship between our leadership and Grant Burgess from BSA. Grant's involvement with Dirty Hands stretches back to our early days of Brokerage. Grant has served as an advisor and an ally. His history of support makes this union truly special.
For those of you who haven't had the opportunity to meet Grant, he honed his skills at big Consumer Packaged Goods (CPG) giants like General Mills and Cadbury, before joining and eventually leading the team at Ignite Sales Management. His brands size and category experience stretches the spectrum, from emerging brands to category leaders brands like Talenti and Essential Water. Grant's profound knowledge, combined with the skills and industry ties of his team, elevates our offering and complements our existing strengths.
At Dirty Hands, we pride ourselves on our laser focus on the natural channel. We’ve spent the last 10 years building relationships with over 1,500 natural specialty accounts. Our dedicated merchandisers are the heartbeat of our organization, and when combined with the prowess of Grant Burgess and BSA, we're looking at a revolutionary system that caters to brands across the spectrum.
For the first time ever, we will have the ability to both scale distribution nationally and drive in-store unit velocity all under one house.
This will allow brands of all sizes to streamline their retail service providers and have confidence that what gets agreed upon gets delivered.
So, what's in store for our future? Expansion, innovation, and deeper relationships across all channels. Expect increased coverage with merchandising, enhanced flexibility at store levels, and robust collaborations with headquarters. Brands and retailers can anticipate unparalleled insights, tools, and strategies to navigate the ever-evolving landscape.
This isn't just an acquisition; it's a unification of two companies coming together to amplify the incredible momentum we've both been experiencing. BSA's legacy of strategic collaboration and their impressive client roster pairs seamlessly with our stronghold in the natural sector.
To a future filled with possibilities!
Warmly,
The Dirty Hands Team