Exciting Team Expansion: Strengthening Partnerships & Expertise

At Dirty Hands, we are committed to your success. As a leading national natural brokerage, we continue to invest in our people and processes to provide the highest level of service and drive profitable growth for our partners. Today, we’re thrilled to share some exciting updates that reinforce our dedication to operational excellence and strategic partnership.

A Message from Allison Casper, VP of Operations

As the Vice President of Operations at Dirty Hands, I, Allison Casper, am honored to introduce these developments that reflect our relentless focus on your success. We understand that to thrive in today’s dynamic retail environment, adaptability and expertise are key. That’s why we’ve been actively expanding and enhancing our brokerage and strategy team.

Our mission is clear: to exceed expectations through proactive, personalized support and robust operational efficiency.

This commitment has led us to invest in:

• Recruiting top-tier professionals with deep industry knowledge.

• Streamlining our processes for greater agility and precision.

• Establishing seamless communication channels for improved collaboration.

Welcoming Jason Walsh: Your Dedicated UNFI Resource

We are thrilled to introduce Jason Walsh as our UNFI expert. With over 16 years of experience in natural and organic distribution, Jason is an invaluable addition to our team. He will be your go-to resource for managing day-to-day operations within the UNFI distribution channel, ensuring that your brand receives unparalleled support.

Jason will:

• Facilitate supply chain interactions and distributor category management.

• Partner with your Strategy Lead and Sales team for streamlined results.

• Oversee new item presentations, promotional planning, and paperwork submissions.

• Support inventory management, data analysis, and logistical coordination.

Introducing Maggie Sheehan-Lyle: Specialist in KeHE Distribution

Joining our team is also Maggie Sheehan-Lyle, who brings nearly three years of expertise in brokerage and distribution. As a KeHE Distribution and Promotion Specialist, Maggie excels in go-to-market strategies for International Growth Brands and will focus on driving impactful results through:

• Marketing program design and management.

• Promotion coordination and success tracking across KeHE and retailers.

A Renewed Focus on INFRA/NCG Retailer Networks

To better serve our natural brokerage accounts, especially within INFRA and NCG retailer networks, MaryJo Marks will lead execution efforts tailored to these critical channels. Supporting this shift, Joe Coleman, our East Coast Regional Sales Manager, will now oversee all East Coast accounts. Joe’s extensive experience spans major natural and conventional retailers, including Whole Foods, Wegmans, Publix, and independent markets like Moms Organic Market.

What This Means for You

These enhancements mean a stronger, more specialized Dirty Hands team is working tirelessly to elevate your brand. With Jason’s and Maggie’s distributor expertise, MaryJo’s focus on natural accounts, and Joe’s leadership on the East Coast, we’re equipped to deliver unmatched support.

Our next steps include a personalized introduction to Jason from your Strategy Lead, ensuring a seamless integration of his expertise into your team.

We’re excited about the future and look forward to continuing our partnership to grow your brand and achieve greater success. Stay tuned for more updates, and as always, we are here to help you thrive in every retail channel.