REAL GROWTH
happens AT the shelf 

We’re the merchandising partner that helps better-for-you brands break through.

when nobody's
watching the shelf, what happens?

You've got a great product and the price is right. But here's what's actually happening in stores:

SHELVES GO EMPTY

1 in 10 SKUs are out of stock on the average grocery shelf at any given time

TRADE SPEND IS WASTED

1 in 4 displays never make it to the floor

SHOPPERS SWITCH

65% of customers try a new brand due to out of stocks

BRANDS MISS TARGETS

Up to 25% of retail sales are lost due to poor retail execution

WE'RE FOCUSED ON ONE THING

TURNING RETAIL EXECUTION INTO BRAND GROWTH

For more than a decade, Dirty Hands has been doing what others only promise: delivering results where it actually matters: in-store and on-shelf. What started as a family-run team stocking shelves has become a national network of retail experts driven by hustle, heart, and a shared mission to help brands win.

Our Services

WHY BRANDS CHOOSE US

We make the shelf better by doing what needs to be done in the moment. While others work off old reports, we fix problems as we find them. That means prioritizing your in-stock condition, solving issues before they cost you sales, and acting as an extension of your brand at store level. When we're in a store, we're there for you.

Our Approach

Others

  • Visit stores

  • Check the box

  • Record activity

  • Follow directions

  • Focus on compliance

  • Back brands without belief

dirtyhands

  • Spend hours in each account

  • Tackle every issue we uncover

  • Utilize data to drive impact

  • Act like owners

  • Drive real growth

  • Champion brands we believe in

  • Olipop on the shelf
  • Dirty Hands Team
  • Dirty Hands Team working hard and having fun
  • dirty hands and Ayoh!
  • Dirty Hands putting TruFru on shelf

WINNING ACROSS EVERY CHANNEL

Better-for-you brands get the same relentless execution coast to coast, natural and conventional. View all.

  • “We worked with Dirty Hands for our first national retail launch, and they were incredible partners. They acted as an extension of our team at the store level, securing multiple extra placements and helping us build brand awareness and drive trial.”

    — Cassidy Sullivan, Strategy & Operations, Ayoh! Foods

  • “The combination of Dirty Hands' operational effectiveness and strategic relationship makes them a valuable extension of OLIPOP's team.”

    — Director of Retail Operations, OLIPOP

  • "Dirty Hands delivers results. Since onboarding with them three months ago, we have seen a dramatic improvement in core store metrics, including maximized void filling, expert display setups, and minimized out-of-stock rates at Whole Foods, Publix and H-E-B."

    — Stephanie Smith, National Account Manager, Trü Frü

WE SHOW UP and have numbers to prove it

15,000+

store hours/month

142

field team members

90%

voids filled in first 3 mos.

24%

avg. sales lift 3 mos.

READY TO WIN AT SHELF?

Whether you're launching nationwide or looking to protect the momentum you've built, we're ready to get our hands dirty for you.

Get in Touch

Shelf Talk

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Featured
RETAILERS WE SERVICE
RETAILERS WE SERVICE

Here is a list of all the retailers that we work with.

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The person walking into the store is your brand
The person walking into the store is your brand

When you think about how your brand shows up in the market, you probably think about packaging, marketing, the in-store look, the social presence. All of it is worth investing in, and brands spend real money getting it right.

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Why retail still rewards the people willing to do the dirty work
Why retail still rewards the people willing to do the dirty work

If you've spent any time walking your own stores, you already know how much of what's supposed to be happening on the shelf isn't. Product sitting in the back room, tags that haven't been fixed, displays that never got built, resets done wrong and never corrected.

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Most brands are drowning in retail data. That's not your problem.
Most brands are drowning in retail data. That's not your problem.

If you sell into grocery, you probably already have more sales data than you can keep up with. Most retailers offer some kind of portal, and most distributors send weekly reports.

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