Trü FrüNatural to conventional without missing a beat
A SIMULTANEOUS NATURAL
AND CONVENTIONAL LAUNCH
that drove 69% unit lift in 3 months.
Expanding into multiple retailer types at once often means juggling different store cultures, execution standards, and competitive landscapes. Trü Frü came to Dirty Hands to support their launch across natural retailers and two major conventional chains, making sure their product showed up strong across every channel from day one.
Proving the playbook works everywherE
For a brand moving from natural into conventional territory, the first three months sets the tone for whether retailers believed in the brand's potential. So our field team used the playbook that had worked in natural to execute in conventional. We filled voids the moment we spotted them, added facings to build presence, and made sure displays got built and product stayed in stock. That consistent execution got Trü Frü a 69% unit lift in the first three months.
THE LAUNCH
BY THE NUMBERS
The launch results proved that consistent execution drives real velocity. Trü Frü has since expanded with Dirty Hands into additional conventional retailers, bringing the same approach that worked from day one.
2,359
facings added across retailers
4.8
average ROI
69%
unit lift in first 3 months
WE’RE READY WHEN YOU ARE
Whether you're launching nationwide or expanding into new markets, we deliver the on-the-ground execution that turns plans into results.